ClientGrowing consultancy operator.
SituationWorking in a government environment with a distinct point of difference to offer.
ProblemTo express this powerful point of difference whilst still retaining the necessary formality and professional appearance required in the government environment.
SolutionThis Luxgraphicus identity portrayed their dynamic, vibrant and innovative personality, allowing them to express thier defining point of difference. This sets them apart from the ordinary, but still displays a degree of professionalism and formality.
The new identity matches dramatic type and colour with traditional forms and balance. The resultant corporate style is then managed across stationery and subsequent marketing material.
ResultPresenting as a viable alternative, with the required skills and services, has ensured continued success in a demanding and competetive environment