ClientRetail beauty therapy specialist
SituationA start-up business in a competetive environment.
ProblemThis business needed to set itself apart, while retaining the professional and clinical image expected by its clients.
SolutionLuxgraphicus created a visual identity which portrayed a high level of professionalism, stability and integrity.
Fresh, gentle colours convey a caring feel while a special touch of luxury is added with a metallic gold highlight.
This identity was then managed across stationery and fitout, as well as press, online and large format advertising to help this client implement their marketing strategy.
ResultEven though this was a start-up business, their strong and appropriate visual identity allowed them to position themselves as established leaders in the field.
Consistant messages across all media meant that clients were always sure of the standard of service they would receive..
This early strong customer loyaly and perception of quality has allowed the business to grow and flourish past its start-up phase.