What is Luxgraphicus Latin for?
The nice thing is you don't have to speak Latin, you can make up your own mind!
On passing the Creative Director of the business you could be forgiven for thinking that it stands for middle aged designer in a beaten up hippy Kombi. Have you seen the peace and love van around town lately? It's driver will have a shaved head, there may be a custom painted surf board on the roof, and you will probably be overtaking it, so wave as you go by.
Luxgraphicus design agency Creative Director Brian Miller will tell you it's latin for photography and design. He might also say it's latin for business identity management, the speciality of the business.
Clients would say it's for effective, creative, innovative and functional design and production.
Perhaps in keeping with the hippy theme of the Kombi, Luxgraphicus is also Latin for community.
An association of marketing, design, production and business operators who come together, bringing their own special skills to complete projects, managed by Luxgraphicus.
The Luxgraphicus story and a little bit of philosophy…
As Luxgraphicus creative director, I have nearly 20 years experience in the visual communications industry. My life experience ranges from photographing bungy jumping to sailing yachts to feeding crocodiles to auditing government departments. I’m still unsure of what I’ll do when I grow up but hope to keep learning and experiencing life. I can usually see more than one side to every situation and always encourage others to also.
Years ago I went to university. Architecture was the course, and I managed to last 6 months!
Since I was a kid I had always drawn plans of houses and had an interest in technical drawing. Logically this lead me into architecture. However, the prospect of a six year course of study at the age of 19, with no money to spend and a girl friend 300kms away meant that logic had little to do with keeping focused on the course at hand. My experience has allowed me some sympathy for students which I teach now, as they struggle with direction and focus.
Fast forward to the early nineties and you’ll find me making use of my teenage interest in photography. After selling cameras and running a photo lab, I helped AJ Hackett with photography of his bungy jumping operation, then moved on to my own photography business. Back then the business name was different, but on moving to Canberra I felt a need to progress, so along came Luxgraphicus.
Many people have troubles pronouncing Luxgraphicus and spelling Luxgraphicus, as well as understanding what Luxgraphicus means. The greek word we are all familiar with is photography. Luxgraphicus is the Latin derivative of this. Lux for light, Graphicus for drawing. I think I made it up actually, rather than it being a traditional Latin word. Did the Romans have cameras?
Computers played a big part in the next major development of Luxgraphicus. They allowed me to work with my photography, but also to produce marketing material of my own. And then for others. Photography started to seem less exciting, while design offered both personal and business development opportunities.
And so I moved into the Graphic design field and became Luxgraphicus, Design Agency.
Along the way I’ve managed to find time to study for, and finish, diplomas in Photography and in Graphic Design, both from the Canberra Institute of Technology (CIT).
Not long after finishing my Photography diploma, and whilst still studying for the Design diploma I found myself teaching at CIT. This quickly expanded into various teaching posts at local institutions, CIT, University of Canberra and Australian Business Academy, as well as community access arts organisation, Photoaccess. Teaching still provides a valuable avenue for personal development as well as a satisfaction in seeing others develop and prosper.
Whether it is a compulsive obsession, or just an eye for detail and finish, I continue to seek out excellence in visual communication.
Keeping others businesses looking fabulous just seems like a natural progression from all those years ago.